I’m moving from blogging about South America, Hugo Chavez and race to write about princesses.
The LA Times has an interesting piece today on the popularity of “princess” culture. Here’s some of it:
In Los Angeles, Disney Princess teas held in conjunction with the release of “Princess Diaries 2” on Wednesday at the El Capitan Theater sold out their Saturday and Sunday spots weeks before the movie premiered. Those teas and other princess-themed events have become popular permanent additions to Walt Disney World attractions. In Japan, princess classes, which began in Tokyo three years ago as an attempt to introduce the new princess brand, have spread to five cities  last year, more than 15,000 girls paid $150 a pop to learn from Snow White how to love animals or from Ariel how to sing.
Recent movies like “Ella Enchanted,” “The Prince & Me,” “A Cinderella Story” and now “Princess Diaries 2″ have hauled out all the time-honored symbols of the mythology  the jewels, the dresses, the handsome boyfriend and, of course, all that dancing.
The films, like the books many are based on, all have slight post-feminist twists, but they still adhere to the basic princess ethos: You may think for the moment that you are a normal, powerless girl plagued by mean friends and nagging parents/stepparents, but really you are a princess, with liberation and a truly excellent wardrobe just a few plot points away.
“Whether feminists like it or not,” says Gary Foster, spokesman for Disney consumer products, “at some point in their lives, most girls want to be a princess.”
I haven’t seen the Princess Diaries 2 yet. I saw the first one back in 2001, and thought — seriously — that it was one of the best films of the year. I’ve rented it twice since.
As a pro-feminist concerned about young women, I’m not particularly troubled by the resurgent popularity of “princess-ness”. The Times article explains my reasons why:
Wish-fulfillment story lines fuel many of the books and films aimed at tween and teen girls, which gives princess culture the staying power it needs to transcend the fairy tale reading years. In the preadolescent and adolescent years, many girls are beset by self-doubt, and they look to transformative narratives to give them hope and confidence.
The “rags-to-riches story is everywhere these days,” says Rachel Simmons, author of “Odd Girl Out: The Hidden Culture of Aggression in Girls.” “All the teen and tween movies are about girls who go from being unloved and uncool to being incredibly popular. Which is what happens to princesses.”
Simmons, who works with the Empower Project, a Washington, D.C., group devoted to improving the lives of girls, says she has been surprised by the number of princess T-shirts and paraphernalia she has seen on the streets of New York and wonders if it isn’t a response to the tough skate-board girl mentality that has also fueled fashion and attitudes among teens. “The princess is the last frontier of acceptable girliness,” she says. She applauds any arena that allows girls to access playfulness and protects them from sexualizing themselves before they are ready. “It points to how crazy our times have become that I, as a feminist, am promoting princess culture because, hey, at least you don’t have a 12-year-old wearing a thong.”
Rae Dubow, a Los Angeles drama teacher, tried to show her 5-year-old daughter the other side of the fairy tale myth by reading her “Cinder Edna,” a retelling of the famous tale by Cinderella’s sensibly shod, eco-friendly neighbor. Cinderella, by contrast, is made to seem vain and silly. “My daughter was not at all interested in Edna,” says Dubow. “All she wanted to know was why Cinderella didn’t have a bigger part because she is so pretty.”
Parent Erika Schickel has mixed feelings about her role in providing the items necessary for a modern princess. “As a feminist, I think, ‘Of course they’re obsessed with princesses because princesses are being crammed down their throat and not just from Disney, but from all these tweener movies.’ But then I remember as a little girl just craving really pretty things too.”
The bold emphases are mine.
Schickel is quite right when she implies that the story of the princess is deeply imbedded in our culture, and perhaps, in the psyches of a great many young girls. It would be absurdly ahistorical to give 20th-century Hollywood the credit or the blame for creating the popularity of the princess archetype; even a casual student of folk culture knows that “princess stories” (often with a rags-to-riches theme) go back many centuries in European culture.
But what I really appreciate about princess culture is that it offers young girls (and not-so-young ones) the opportunity to celebrate the feminine without having to cope with dangerous, exploitative, premature sexualization. Princesses, at least as portrayed in the first “Princess Diaries” film, aren’t merely pretty girls with nice clothes (though the clothes are important). Princesses are also expected to be brave, kind, thoughtful, and, yes, independent. (The “queen” in both films, played by the incomparable Julie Andrews, is a widow; clever, witty, and very strong.) If the popular “princess classes” mentioned above are teaching young girls how to love animals (though most young girls don’t need to be taught that) and how to enjoy a proper tea, than I say “hallelujah.”
The culture of the thong (which I’ve written about in other contexts here and here) revolves around the sexualization of young girls. “Thong culture” teaches girls that the attention and the validation that they crave can be had easily, both by displaying flesh and by being sexually accessible to young (and sometimes not so young) boys.
For all of its silliness, “tiara culture” seems far less bound up with the urgent pursuit of male attention. Look, when and if I have a daughter, my first choice would be to have her in track spikes and soccer cleats from the time she can walk. But if faced with the choice between having her walk around with a tiara on her head or in a thong that rides up out of her low-cut jeans, I’m pretty clear on the fact that I’d pick the former.
Perhaps I’ll go to Target and buy a whole bunch of plastic tiaras for the girls in my youth group at All Saints.