My friend Bill asked me to post about 84 year-old Hugh Hefner’s announcement this week that he’s engaged to be married again, this time to a former Playmate exactly sixty years his junior. Knowing my many problems with age-disparate relationships, he wondered if I had a comment about the perpetually be-robed octogenarian’s latest assay into wedlock.
Still on vacation in Placer County, I’ll keep this short. It’s easy to see Hef as a caricature, and a rather sad one to boot. But more than one young man has looked at this aging cultural icon and said to himself, “Damn, I’d like to be like him when I’m old.” Some find instruction in what others of us find ridiculous. It’s important to remember that.
The tragedy of Playboy is, as I’ve said before, that it focuses on “everlasting novelty.” (The phrase is my father’s, but the point was originally made by Barbara Ehrenreich in a book I highly recommend, The Hearts of Men: American Dreams and the Flight from Commitment .) Men wanting to look at beautiful women isn’t the problem — it’s the need to always see new beautiful women that is so troubling. Playboy wouldn’t have made money with one issue a year, after all. A new issue every four weeks guaranteed variety — or more accurately, encouraged a mindset that was only aroused by variety. It is Hefner who is widely credited (though it may be apocryphal) with the devastating line “Show me a beautiful woman, and I’ll show you the man who’s tired of fucking her.” It is trendy to accept that fascination with everlasting novelty as rooted in our biology, but the weight of the evidence suggests that pornographers like Hef are more creators than reinforcers.
And of course, Playboy Playmates — like the most successful and celebrated of porn actresses — are overwhelmingly young, 18-24 at the time they break into the industry. With a tiny handful of exceptions, few work successfully in the business after 30. This focus on youth suggests that women over 25 have passed their “sell-by” date; Hef has done more than his share to contribute to the sexual invisibility of older women. (The occasional issue focusing on an over-40 hottie is the classic example of the exception proving the rule.) It’s little wonder, then, that Hef has spent six decades chasing women in their early twenties. He’s sold himself on his own narrow vision of what is and isn’t desirable, and as a consequence has become incapable of experiencing sexual interest in any woman past the age of his Playmates. It’s one thing for nineteen year-olds to be drawn sexually to their peers, another thing for their grandfathers to lust after the same barely post-pubescent women.
This isn’t about the porn wars; I recognize the potential for liberation in visual depictions of the erotic. This is about the Playboy ethos. (As Ehrenreich suggested and as I always tell my students, it’s better to write it as “Play, boy!”, driving home the point that the opposite of a “playboy” is a “working man” who accepts responsibility and is capable of constancy.) The Playboy ethos is almost puritanical in its distaste for bodies that deviate from a narrow standard, and contemptuous(as well as fearful) of the sexual potential of women over 25. Above all, the Playboy ethos insists on the necessity of endless variety. Familiarity breeds contempt and aging breeds disgust, or so Hef’s world view holds.
It would be pathetic if it didn’t resonate so loudly with so many. We can do better.





