Today’s column is up at the Good Men Project: Dude, Don’t ‘Neg’. It looks at “negging”, a much-vaunted technique used by game players and PUAs (pick-up artists.) Excerpt:
If there’s one technique in the pick-up artist (PUA) repertoire about which I hear more often than anything else, it’s “negging.” The urban dictionary helpfully defines negging as “the offering of low-grade insults meant to undermine the self-confidence of a woman so she might be more vulnerable to your advances.” The idea is simple: women, particularly beautiful ones, are so accustomed to compliments that they’ve grown immune to their power. But make a “hot” woman think you don’t think she’s all that, and she’ll be eating out of your hand. Or so the peddlers of seduction wisdom would have their customers believe.
Though I’m suspicious of most of what the professional PUAs are selling, I do appreciate that they’re meeting a very real need. We live in a culture where heterosexual men are still frequently expected to be the initiators, to make the first move. For many men who lack the requisite self-confidence and self-esteem to approach a woman in a way that won’t annoy or unnerve her, the PUAs teach valuable techniques. Some of those techniques are solid common sense; others are soaked in misogyny. Some men who pay significant sums to be coached in “game” are happy with the results, some aren’t. But almost all are, at one point or another, taught to “neg.”
The problem with negging (whether it’s done as part of formal PUA technique or not) is that it’s rooted in men’s suspicion that too many women think too highly of themselves. Listen to PUAs and Men’s Rights Activists (MRAs), and you’ll hear a familiar litany: most women expect too much. Blame romance novels or television shows, pop psychology or feminism (the MRAs are especially fond of pinning all their woes on the last of these), but 21st century American women are too demanding—or so these lads claim. They want hot bods and fat wallets and empathy, like some perfect fusion of Johnny Depp, Mark Zuckerberg, and Dr. Drew.





